Online Sales Aren’t The Future Of Watch Retail

Online Sales Aren’t The Future Of Watch Retail

Postby Racer-X » July 14th 2018, 2:26am

"The digital online world has revolutionized the world of retail business by cutting out middlemen (distributors and retailers) and enabling brands (with the help of targeted advertising) to both reach their end customers directly and to collate and manage information on their customers ever more efficiently.

And while we praise groups like Richemont for their “forward-thinking” digital strategies (see Joe Thompson’s excellent analysis at Richemont Retools For A Changing 21st Century Marketplace), it’s worth bearing in mind that truly forward-thinking companies like Dell, eBay, Apple, and even Antiquorum have been successfully selling expensive products online for more than a decade."

https://quillandpad.com/2018/07/13/online-sales-arent-the-future-of-watch-retail-they-are-the-past-watch-brands-are-just-slow-the-future-of-online-sales-is-dynamic-the-future-of-watch-retail-is-flexible-pricing/
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Re: Online Sales Aren’t The Future Of Watch Retail

Postby artman » July 14th 2018, 7:04am

I still prefer to buy watches from a real store where I can try it on first.
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Re: Online Sales Aren’t The Future Of Watch Retail

Postby biglove » July 14th 2018, 9:59am

I would love to buy locally but not for MSRP.
"Get your facts first, then you can distort them as you please."- Mark Twain

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