Tourneau rebranding to Bucherer in 2020

Tourneau rebranding to Bucherer in 2020

Postby koimaster » December 7th 2018, 10:41am

https://usa.watchpro.com/exclusive-tour ... pnukmDjmpE


Should be interesting. Not even going to try to Butcher the new name.
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Re: Tourneau rebranding to Bucherer in 2020

Postby foghorn » December 7th 2018, 10:50am

My local Tourneau is closing.
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Re: Tourneau rebranding to Bucherer in 2020

Postby TemerityB » December 7th 2018, 11:33am

I feel for my friends in NYC and LI. I'm sure they don't know whether to shit or go blind as far as their job statuses.

This is a horrible move. The Tourneau name means something, at least around here.

Tell you what: I think Bucherer is a great brand. Yet, it doesn't mean bupkis to most people, even watch fans. My local store replaced some lower-priced brands with two huge cases full of full priced Bucherer, and a staffer told me they're going over like turtle soup would at McDonald's.

This would be a good time for another retailer to specialize in watches, because Tourneau/Bucherer is about to become the next Sleepys/Mattress Firm.
I bought a dive watch from them that literally had “dive” in the name. The instructions said not to dive with it - it was only meant to LOOK like a dive watch. It was also fast by more that a minute per day. Garbage. Never again. - IWG buyer on Reddit
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Re: Tourneau rebranding to Bucherer in 2020

Postby tiktok » December 7th 2018, 12:45pm

I disagree TB. Tourneau has been notorious for not paying watchmakers on a timely basis but their volume makes it hard to say no. It was inevitable their debt kept growing.
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Re: Tourneau rebranding to Bucherer in 2020

Postby Rusty » December 7th 2018, 4:46pm

foghorn wrote:My local Tourneau is closing.


Boooooooo! It was one of my favorite browsing spots when my wife was off shopping elsewhere.
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Re: Tourneau rebranding to Bucherer in 2020

Postby monster623az » December 7th 2018, 8:47pm

Awesome! Changing to another name that I can not even try to pronounce. Sadly the only one is 3 hours from me and ive only visited once.
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Re: Tourneau rebranding to Bucherer in 2020

Postby conjurer » December 7th 2018, 10:10pm

TemerityB wrote:I feel for my friends in NYC and LI. I'm sure they don't know whether to shit or go blind as far as their job statuses.

This is a horrible move. The Tourneau name means something, at least around here.

Tell you what: I think Bucherer is a great brand. Yet, it doesn't mean bupkis to most people, even watch fans. My local store replaced some lower-priced brands with two huge cases full of full priced Bucherer, and a staffer told me they're going over like turtle soup would at McDonald's.

This would be a good time for another retailer to specialize in watches, because Tourneau/Bucherer is about to become the next Sleepys/Mattress Firm.


This is tough news indeed for the lowly watch salespeople. Indeed, the absurd hubris of people in the top level of retail is breathtaking--"We're not making same-store sales?? Well, fuck it! Let's sell more expensive shit!"
Cream rises to the top while jackoffs only leave puddles of rancid jizz.


--Temerity, regarding Bazinga!.
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Re: Tourneau rebranding to Bucherer in 2020

Postby TemerityB » December 8th 2018, 2:25pm

conjurer wrote:
TemerityB wrote:I feel for my friends in NYC and LI. I'm sure they don't know whether to shit or go blind as far as their job statuses.

This is a horrible move. The Tourneau name means something, at least around here.

Tell you what: I think Bucherer is a great brand. Yet, it doesn't mean bupkis to most people, even watch fans. My local store replaced some lower-priced brands with two huge cases full of full priced Bucherer, and a staffer told me they're going over like turtle soup would at McDonald's.

This would be a good time for another retailer to specialize in watches, because Tourneau/Bucherer is about to become the next Sleepys/Mattress Firm.


This is tough news indeed for the lowly watch salespeople. Indeed, the absurd hubris of people in the top level of retail is breathtaking--"We're not making same-store sales?? Well, fuck it! Let's sell more expensive shit!"


Well that's it in a nutshell. As someone who spent his formative years in retail management before changing careers, the only thing I know for sure about retailing is that there's always some new empty suit with a better idea, which usually leads to shuttered doors and disappointed customers.
I bought a dive watch from them that literally had “dive” in the name. The instructions said not to dive with it - it was only meant to LOOK like a dive watch. It was also fast by more that a minute per day. Garbage. Never again. - IWG buyer on Reddit
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Re: Tourneau rebranding to Bucherer in 2020

Postby boscoe » December 11th 2018, 3:19pm

I THINK CHANGING THE NAME IS A TOUR-NO-NO.
But I say bring back Swiss Wutch Internashunal
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