Brand Values
Brands in the horology space can be differentiated into three main sections, Swiss Luxury, Luxury Fashion, then cheap & cheerful, but it’s the luxury market where we see brands spending time and money cultivating their image and back-story. The end result is a product with a price point that locks the product in the luxury sales space. So how can a brand officially enter the online space well known for discounting items, and retain their hard fought for brand value?
http://wristreview.com/can-omega-enter- ... and-value/