Asian Made & Swiss Asian watches


Postby koimaster » February 1st 2018, 12:18pm

According to the figures of the Federation of the Swiss Watch Industry, mainland China exported more than 652 million wristwatches in 2016! It is by far the world’s largest producer.

The Chinese Horologe Association speaks officially of 253 manufactures, which means that each company produces an average 2.5 million items! When you know that Switzerland ‘only’ exported 25.4 million watches, it makes you curious to find out more about the mysterious giants of the Chinese watchmaking industry.

With these figures in mind, we tried to track down these ‘big players’ at the Shenzhen Watch and Clock Fair in late June. But the known and commonly marketed Chinese brands boil down to Sea-Gull, Starking, Tian Wang, Rarone, Fiyta (pronounced ‘Fee-ya-ta’), Ossine, Peacock, Golgen, Casiden, Poscher, Rosdn, Bowdor, Runosd and Geya, not forgetting Rossini, Ebohr and, one of the oldest (1958), the Beijing Watch Factory. Include digital, sports and smart watches and you can add another twenty or so brands.

So how many watches are produced all told? By addressing the Chinese Horologe Association, I thought to bag the figures in a ten-minute interview. In fact, it took four days of negotiation with the press service just to get an interview with one of its members. Anyone belonging to the ’Party’ is apparently not authorised to make statements to the media, and the others were ostensibly booked up.

What I thought would be a simple task was beginning to look like mission impossible. “In China, the figures are variable to allow various interpretations,” one member of the Canton (Guangzhou) horological association explains to me with absolute earnestness, also incapable of citing a single production, sales or export figure. As for the brand CEOs, they can announce any volume they like. At our level, we have not the slightest means of verification. ... inese.html


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