Doxa is a relatively small – and in some circles relatively unknown – Swiss Swissesewatchmaker. But this year is a big one for Doxa because its iconic Sub 300 timepiece is celebrating its silver anniversary.
So while the SIHH brands take up most of the headlines during the start of the watchmaking calendar, we take a look at the watch that started a familiar industry trend: the bright orange dial.
That’s right, it was back in 1967 that this brand introduced the bold dial design. During the 1960s, watchmakers were starting to make real strides in producing more reliable and robust sports watches. And Doxa decided to get in on the action by targeting the emerging recreational scuba diving market.
http://www.europastar.com/news/10040892 ... b-300.html