Jean Marcel, vertical limit

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Jean Marcel, vertical limit

Postby koimaster » May 25th 2018, 8:55am

This German family-owned brand can rely on its vertical counters and its ultra-thin collection to attract new customers. Indeed, it plans to enhance its international reputation. Meet the founder Jürgen Kuhn.

Contrary to what its name might suggest, the Jean Marcel brand is actually German, more precisely from Baden-Baden in the south. Launched in 1981 by Jürgen Kuhn (and named after an employee originally from French-speaking Switzerland!), it is now run by the founder and his son, Marcel. “We come from a family of Pforzheim watchmakers and my son, who is in charge of business development, is the fourth Kuhn generation in the watch industry,” proudly explains Jürgen Kuhn. Jean Marcel can rely on the strength of the German market, as domestic sales now represent 80% of its turnover. The brand is, however, Swiss-made: “We assemble our watches in Switzerland with partners, for a total production of about 3,000 watches a year (80% automatic and 20% quartz). Without exception we are using ETA automatic movements for our mechanical collection.” ... limit.html

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