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Aletta Stas, Frederique Constant

PostPosted: July 11th 2018, 8:44am
by koimaster
Angus Davies talks to Aletta Stas, Frederique Constant and gains an insight into the company she runs with her husband. This feature reveals much about the ethos of the company and the brand’s approach to design.

Frederique Constant was founded in 1988 by husband and wife team, Peter and Aletta Stas. The company has continuously pursued a strategy of making classically designed timepieces, delivered at affordable prices.

In 2002, Mr & Mrs Stas purchased the Alpina brand, a brand dedicated to sports watches. Thereafter, recognising the impressive talent within its own organisation and the desire some of its watchmakers had to create complicated watches, Peter in association with Pim Koeslag and Robert van Pappelendam established Ateliers deMonaco in 2008.

Initially, Frederique Constant used third party movements, but in 2004 the brand unveiled its own manufacture movement. It has subsequently developed many more in-house movements, providing a high degree of autonomy and creative freedom.

Last year, I interviewed Peter Stas and asked many questions about the company he co-founded. On this occasion, I was granted the opportunity to speak with Aletta Stas, Frederique Constant and obtain her views about this dynamic firm. ... tant.html/