Rebuilding a Heritage Brand

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Rebuilding a Heritage Brand

Postby koimaster » July 25th 2017, 10:48am

Girard-Perregaux commemorated its 225th anniversary of watchmaking in 2016, issuing a number of special editions and introducing (or re-introducing) several new models and collections, this year as well as last, in a concerted effort to streamline the brand’s identity and build a stronger bridge to its heritage. The man spearheading that effort is Antonio Calce, CEO of the Sowind Group (which encompasses Girard-Perregaux as well as its sister brand, JeanRichard), who recently sat down with me in New York City for a wide-ranging interview about Girard-Perregaux’s future. ... age-brand/


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