Basel World

All things Swiss

Basel World

Postby koimaster » November 6th 2018, 9:17am

In 2019, the independent watchmakers of "Les Ateliers" will be exhibiting in a central location in Hall 1.0 South.

Their names are associated with the genuine art and craft of watchmaking, inspiring creativity and sophisticated mechanisms: the independent watchmakers have had a firm place in the Baselworld portfolio for a long time now and are among the real crowd puller. In the 2019 edition, they will enjoy a new andcentral location for their "Les Ateliers" area: in Hall 1.0 South hence on the same level as the world's most famous watch and jewellery brands.

"Les Ateliers has become one of the show's real trademarks", explains Michel Loris-Melikoff, Managing Director of Baselworld. "The new positioning takes account of the great interest. It's where we provide the best of the independent watchmakers a grand stage for their outstanding creations." Among the exhibitors in 2019 are prominent names like Ferdinand Berthoud, MB&F, Kari Voutilainen and Urwerk.

Karl Friedrich-Scheufele, Co-President of Chopard and founder of Ferdinand Berthoud, views the new positioning of Les Ateliers as a very positive move: "I believe that the smaller, independent brands will be able to profit greatly from the extraordinary visibility of this new place. This will have a positive impact on all Les Ateliers exhibitors. I expect more public and it will give all involved the chance to raise their level of awareness. In recent years, Les Ateliers has rightly been a magnet for visitors. And now this area is increasingly becoming a centre of attention. This takes account of the fact that the exceptional timepieces on display there are not just of interest for collectors and connoisseurs but also for the public at large. Particularly as there is always something unusual to discover. For the exhibitors of Les Ateliers, too, taking part boosts their image. In 2019, this is set to become even more important due to the selection of brands and the design of the stands. I take a very positive view on this project."

For Max Büsser, owner and mastermind of MB&F, 2019 will be the 11th occasion that he has exhibited at Baselworld. "It is fantastic to finally be showing alongside all our high-end independent creator friends in Hall 1.0", he says. "The location seems amazing, and the curation of creators alongside us has stepped up in parallel. It is a perfect scenario for us. With fewer brands showing at Baselworld, retailers and journalists have more time and are less stressed. Consequently, 2019 should be even better than previous years."

Kari Voutilainen, owner of the eponymous manufacture, is also looking forward to the new location: "I think that new placement is very good and finally our work is going to be valued as it should be. It will be even busier compared with previous years. For me, Baselworld is THE watch show of the year." ... Rotor.aspx

Managing Director Michel Loris-Melikoff offers a preview of innovations at Baselworld 2019.

Baselworld: Mr Loris-Melikoff, you are quite new as the head of Baselworld. Are the concepts for Baselworld 2019 equally new and fresh?
Michel Loris-Melikoff: I certainly hope so! The feedback that my team and I have received from the industry about our ideas for the coming year has been very positive and bookings are likewise developing better than last year.

Baselworld: What specific items will be new at Baselworld 2019?
Michel Loris-Melikoff: Plenty! An important goal is to strengthen the jewellery area. That's why it will be much more centrally positioned in Hall 1.2, where it will also have a genuine visitor magnet: a Show Plaza with a spectacular 240° catwalk. There will be three live shows per day on the catwalk, which can also be used for events in the evenings. "The Loop" will offer several new catering options directly in Hall 1.1. The independent watchmakers of "Les Ateliers" likewise get a new stage: they can now be found in Hall 1.0 South. We are also developing events for dealers. And Baselworld will open for journalists already one day prior to its official opening... The objective is to strengthen the fair's event, communication and marketing character. Baselworld must be a unique experience that's newly surprising and different each year. We still have some time ahead of us before Baselworld 2019, so several additional concepts will also be added. We'll provide more details about them in the coming weeks and months.

The new Show Plaza in Hall 1.2 will host three jewellery and fashion shows per day.

Baselworld: How are these concepts developed?
Michel Loris-Melikoff: In close coordination with our exhibitors. Three or four visits with customers each day are not unusual at the moment. I want the people to get to know me as a person and I want to get to know them personally too. Moreover, there are committees and events for exhibitors in Germany, France and Italy, where we present and candidly discuss our concepts – as peers and equal partners. We listen very carefully to learn exactly what exhibitors and dealers desire, what would be good, what they felt was missing and, of course, we also have our own ideas and we want to try things out. What's very important for me is: we want to design Baselworld not only for the global watch and jewellery industry, but also and above all with the industry. And here I mean the whole industry, not just the luxury sector.

Baselworld: How are you responding to the digitization of the markets?
Michel Loris-Melikoff: Today's market needs a totally different Baselworld than it needed ten years ago. Some companies nowadays "tick" almost exclusively digitally. The topic of digitization is accordingly at the top of our list. Among other things, we are also developing a new communications strategy that works with innovative formats such as digital chatbots to provide the brands with a year-round stage for their products. But digitization will and must take place and show itself in many other areas as well. We are in the process of developing new ideas here too.

In Hall 1.1, the new area "The Loop" will offer several catering options.

Baselworld: Catering, overnight stays, stand fees, admission prices: these have long been a bone of contention for many people.
Michel Loris-Melikoff: That's true. Expenses crossed the pain threshold for many people in past years. That's why we intend to sit down at a table with all participants and find a satisfactory solution. Our negotiations with hoteliers and restaurateurs make it clear that this will succeed. With regard to stand rentals, we have already modified the fees in past years and we'll continue to modify them selectively in 2019 to reduce expenses for our exhibitors. We'll likewise rethink the admission prices and adjust them downward, if possible.


“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
Posts: 36998
Joined: December 16th 2009, 11:00pm
Location: Oregon

Return to Swiss Watches

Who is online

Users browsing this forum: No registered users and 1 guest