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Postby koimaster » August 13th 2018, 4:15pm

The name “BENRUS” is derived from one of the three bothers that created the company in 1921, Benjamin Lazarus, and at one time, Benrus was the third largest manufacturer of watches in the US…after Hamilton and Bulova! In 1952, Ben Lazarus made an unsuccessful attempt to take over the Hamilton Watch Company; the company finally folded in 1977 due to the onslaught of cheap quartz movements.

Victor Kiam bought them when they were down, trying to bring the company back. This was in 1968, and then even he had to give up and sell it out (overseas) in 1977. He's the famous businessman that liked the Remington electric shaver so much, he bought the company. And he continued to do all the commercials, stating that if it doesn't give you the closest shave, I'll buy it back!

Romanian site on Benrus ... ge=english


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