Omega & the on line market

Omega & the on line market

Postby koimaster » December 13th 2017, 9:44pm

Brand Values

Brands in the horology space can be differentiated into three main sections, Swiss Luxury, Luxury Fashion, then cheap & cheerful, but it’s the luxury market where we see brands spending time and money cultivating their image and back-story. The end result is a product with a price point that locks the product in the luxury sales space. So how can a brand officially enter the online space well known for discounting items, and retain their hard fought for brand value? ... and-value/


“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
Posts: 37441
Joined: December 16th 2009, 11:00pm
Location: Oregon

Re: Omega & the on line market

Postby tiktok » December 13th 2017, 10:36pm

Give better pens to buyers.
User avatar
Senior Member & WIS
Posts: 4529
Joined: March 20th 2015, 7:18pm

Re: Omega & the on line market

Postby biglove » December 13th 2017, 10:54pm

tiktok wrote:Give better pens to buyers.

And caps. No luxury purchase should be without one.
"There's not a pill you can take; there's not a class you can go to. Stupid is forever."- Ron White
User avatar
Watchlord WIS
Posts: 11886
Joined: October 27th 2013, 9:18am
Location: Deep South

Re: Omega & the on line market

Postby artman » December 13th 2017, 11:26pm

Serve those fancy espresso drinks while they are busy sizing the bracelet. Nothing says luxury like a free latte topped with a frothy happy face.
User avatar
Master of Time
Posts: 2569
Joined: February 8th 2015, 5:42pm

Re: Omega & the on line market

Postby codguy » December 14th 2017, 5:04am

Purchase some clean white gloves and hallmarked pads for the display case top...............

It would have been the perfect afternoon if those jagoffs from Greenpeace hadn't showed up and tried to roll me back into the Puget Sound - conj
User avatar
Posts: 6225
Joined: June 9th 2011, 10:00pm

Re: Omega & the on line market

Postby relaxer7 » December 14th 2017, 9:51am

It's not going to end well - I suspect most people who pay $$$$'s for a new watch want the ass kissing that goes with the 'boutique experience' rather than pressing click and resizing a bracelet themselves. I think it cheapens the brand a bit myself.
User avatar
Senior Member & WIS
Posts: 239
Joined: February 16th 2017, 2:33am
Location: Great Britain

Re: Omega & the on line market

Postby TemerityB » December 14th 2017, 12:07pm

Hey, just wait till you see which brands enter the e-commerce scene in 2018 - and how many brands you'd never expect would are going to use retailers such as Amazon pretty muich as authorized dealers. World's changing, it's the way it is.
"This particular blight on the hobby is a desperately lying, valor-stealing, TV watch-hoarding mumpsimus." ― Ancient Samurai Proverb
User avatar
Posts: 15333
Joined: June 12th 2010, 10:00pm
Location: New York City

Return to Omega

Who is online

Users browsing this forum: No registered users and 2 guests