Omega & the on line market

Omega & the on line market

Postby koimaster » December 13th 2017, 9:44pm

Brand Values

Brands in the horology space can be differentiated into three main sections, Swiss Luxury, Luxury Fashion, then cheap & cheerful, but it’s the luxury market where we see brands spending time and money cultivating their image and back-story. The end result is a product with a price point that locks the product in the luxury sales space. So how can a brand officially enter the online space well known for discounting items, and retain their hard fought for brand value? ... and-value/


“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
User avatar
Posts: 36410
Joined: December 16th 2009, 11:00pm
Location: Oregon

Re: Omega & the on line market

Postby tiktok » December 13th 2017, 10:36pm

Give better pens to buyers.
User avatar
Senior Member & WIS
Posts: 4196
Joined: March 20th 2015, 7:18pm

Re: Omega & the on line market

Postby biglove » December 13th 2017, 10:54pm

tiktok wrote:Give better pens to buyers.

And caps. No luxury purchase should be without one.
"Get your facts first, then you can distort them as you please."- Mark Twain

User avatar
Watchlord WIS
Posts: 11497
Joined: October 27th 2013, 9:18am
Location: Deep South

Re: Omega & the on line market

Postby artman » December 13th 2017, 11:26pm

Serve those fancy espresso drinks while they are busy sizing the bracelet. Nothing says luxury like a free latte topped with a frothy happy face.
User avatar
Master of Time
Posts: 2399
Joined: February 8th 2015, 5:42pm

Re: Omega & the on line market

Postby codguy » December 14th 2017, 5:04am

Purchase some clean white gloves and hallmarked pads for the display case top...............

User avatar
Posts: 5952
Joined: June 9th 2011, 10:00pm

Re: Omega & the on line market

Postby relaxer7 » December 14th 2017, 9:51am

It's not going to end well - I suspect most people who pay $$$$'s for a new watch want the ass kissing that goes with the 'boutique experience' rather than pressing click and resizing a bracelet themselves. I think it cheapens the brand a bit myself.
User avatar
Senior Member & WIS
Posts: 219
Joined: February 16th 2017, 2:33am
Location: Great Britain

Re: Omega & the on line market

Postby TemerityB » December 14th 2017, 12:07pm

Hey, just wait till you see which brands enter the e-commerce scene in 2018 - and how many brands you'd never expect would are going to use retailers such as Amazon pretty muich as authorized dealers. World's changing, it's the way it is.
"Just a little pinch, then everything will drop out."
- Invicta Ryan on the Invicter Love Boat
User avatar
Posts: 15032
Joined: June 12th 2010, 10:00pm
Location: New York City

Return to Omega

Who is online

Users browsing this forum: No registered users and 2 guests