Omega & the on line market

Omega & the on line market

Postby koimaster » December 13th 2017, 9:44pm

Brand Values

Brands in the horology space can be differentiated into three main sections, Swiss Luxury, Luxury Fashion, then cheap & cheerful, but it’s the luxury market where we see brands spending time and money cultivating their image and back-story. The end result is a product with a price point that locks the product in the luxury sales space. So how can a brand officially enter the online space well known for discounting items, and retain their hard fought for brand value?


http://wristreview.com/can-omega-enter- ... and-value/
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Re: Omega & the on line market

Postby tiktok » December 13th 2017, 10:36pm

Give better pens to buyers.
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Re: Omega & the on line market

Postby biglove » December 13th 2017, 10:54pm

tiktok wrote:Give better pens to buyers.



And caps. No luxury purchase should be without one.
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Re: Omega & the on line market

Postby artman » December 13th 2017, 11:26pm

Serve those fancy espresso drinks while they are busy sizing the bracelet. Nothing says luxury like a free latte topped with a frothy happy face.
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Re: Omega & the on line market

Postby codguy » December 14th 2017, 5:04am

Purchase some clean white gloves and hallmarked pads for the display case top...............
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Re: Omega & the on line market

Postby relaxer7 » December 14th 2017, 9:51am

It's not going to end well - I suspect most people who pay $$$$'s for a new watch want the ass kissing that goes with the 'boutique experience' rather than pressing click and resizing a bracelet themselves. I think it cheapens the brand a bit myself.
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Re: Omega & the on line market

Postby TemerityB » December 14th 2017, 12:07pm

Hey, just wait till you see which brands enter the e-commerce scene in 2018 - and how many brands you'd never expect would are going to use retailers such as Amazon pretty muich as authorized dealers. World's changing, it's the way it is.
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