Longines in the 1960s and 1970s

Longines in the 1960s and 1970s

Postby koimaster » December 10th 2015, 4:23pm

By the late 1960s, the development of the quartz movement was well under way and its threat to the Swiss mechanical watch industry could not be ignored. Throughout the 1970s and into the early 1980s, many mechanical watch manufacturers were forced out of business as the production of cheap quartz movements increased. Yet the 1960s and 1970s are a fascinating time of innovation by many, especially Longines and Omega who produced some extraordinary eclectic designs and unusual mechanical movements.

In 1967, as the ‘quartz’ crisis was gathering pace, Longines marked their 100th anniversary by launching the Ultra-Ultra Chron, an example of which is illustrated above. Billed as the world’s most accurate watch, the watch was guaranteed to be accurate to within a minute a month. This was an extraordinary claim for a series produced mechanical wristwatch. The movement’s accuracy was partly achieved by the extremely fast beat movement (measuring 36,000 beats per hour, twice the speed of many calibres on the market at that time). The watch was clearly meant as a direct challenge to the new electronic watches that were beginning to appear on the market. This is demonstrated by the use of the applied symbol at the base of the dial shaped like an electric coil. Similar coil symbols were used on the dials of watches by manufacturers of pioneering electronic watches, including Hamilton and Lip. This is not to say that Longines did not itself invest in electronic and quartz technology, indeed, they opened an electronics division in La Chaux de Fonds, Switzerland, in 1969 and as early as 1953 they had submitted the first quartz crystal marine chronometer for tests. However, it is testament to the company’s proud history as a mechanical watchmaker, that they marked their 100th anniversary with such an innovative automatic movement as the ‘Ultra-Chron’.

https://www.blackbough.co.uk/longines-i ... tch-alive/


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Re: Longines in the 1960s and 1970s

Postby four of diamonds » December 10th 2015, 7:33pm

Thanks for posting. Here are a few of the Ultra Chrons in my collection. I also have an Admiral HF, but it is at the watchmaker for a COA.
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