Report on the Italian watch market

Watches from Other EU countries

Report on the Italian watch market

Postby koimaster » May 15th 2017, 4:17pm

In 2015 the Italian watch market became the leading European market for Swiss watches. 2016 looks to be more difficult, but Italians’ enthusiasm for watches does not appear to be waning. Points for analysis.

Interview with Sylvain Rousmant, Mazars Italy

Italy is Europe’s strongest market for the Swiss watch industry, ahead of the United Kingdom, Germany and France and ahead of cities such as London and Paris, despite the fact that the country has a smaller population. How can you explain this strength?

The cult of luxury and style is the determining factor for the constant diffusion and expansion of Italian-made products and explains the success of the Swiss watch industry in Italy. Although not a forerunner in the sector, Italian watchmaking has nonetheless demonstrated its expertise through historic brands such as Panerai and Bulgari, which now belong to the Richemont and LVMH groups respectively. ... arket.html


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