A HISTORY OF FIRSTS

A HISTORY OF FIRSTS

Postby koimaster » May 2nd 2018, 9:38am

Bulova: A History of Firsts chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi-generational picaresque that runs from the Gilded Age up through present-day New York City. Joseph Bulova, the man behind the movement by which America would set its time, was an iconoclastic industrialist fostered a corporate culture of innovation that endures today. What makes the previously untold story of Bulova—the founder, his son and their eponymous business—especially remarkable, though, is the seemingly limitless series of firsts that garland the company’s history: in watchmaking prowess, certainly, but also advertising, marketing, aviation and space exploration, even feminism—and firsts continue today. The entirety of social history and modern popular culture has been influenced by the achievements of this singular watchworks—“America runs on Bulova time,” as the old slogan went, and subsequently so does the world.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features eight visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising jouralist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.

https://www.bulova.com/products/bulova- ... -of-firsts
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1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
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koimaster
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Re: A HISTORY OF FIRSTS

Postby bobbee » May 2nd 2018, 10:48am

"Page Not Found".

Bollocks, anyway, I have found over a dozen inconsistencies in the 'official timeline' before.
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Re: A HISTORY OF FIRSTS

Postby foghorn » May 2nd 2018, 11:32am

That's an expensive book!! I've had Bullies that cost less.
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