Interview: Etsuro Nakajima

Interview: Etsuro Nakajima

Postby koimaster » January 14th 2016, 3:56pm

Interview: Etsuro Nakajima, former Senior Manager of the Module Development Department at Casio

December 15th, 2015 by Dale Vito

Etsuro Nakajima

In a follow-up on Alon’s Casio factory visit last month, I got presented the honor of interviewing Mr. Etsuro Nakajima by email. Nakajima-san spent an impressive 39 years at Casio, starting only a few years after the release of the original CASIOTRON watch, only to celebrate his last day the very day he and Alon met – his last function at Casio being Senior Manager of the Module Development Department at the Timepiece Devision. After a well-deserved holiday with his family, Nakajima-san now serves as Representative Director of The Horological Institute of Japan. I think you can imagine I was very curious to hear about his career and his view on watches!

Nakajima-san, I was told you worked at Casio for a staggering 39 years. Can you tell me a little bit about how you first got to work with the company?

Right after I graduated from university, I entered Casio. I started my career as a watch module engineer.

Can you tell us a bit about the various positions you have had at Casio?

After two years of experience as a watch module engineer, I moved to the planning group, then went to US office in NJ to work as a planner. I proposed the idea of the running watch to R&D in Tokyo , then came up with the first runner’s watch with lap timer function. I spent almost two years in US, and since then I was involved in a planning for both watch modules and watch brands for 35 years in Japan.

What was it in watches that drew your attention?

All factors such as brand, design, technology, material, and of course price. I believe that they will be the same for all customers, but only the ratio is different.

Can you tell us about some of the projects you have worked on?

An altimeter and depth meter watch in 1986, first radio control watch for Casio in 1994, easy touch series in 1995, radio control watch for China market in 2007, bluetooth low energy watch in 2012, and lots and lots of failed projects.

What is the project you are most proud of?

The projects such as altimeter using low power sensor which lead to the creation of brand called PROTREK, and radio control technology which resulted in the brand creation of OCEANUS. We have proved within Casio that the key technology has been used to strengthen the existing brands such as G-SHOCK, but also could be the core value for new brands.

Last week you celebrated your last day at Casio. What made you stop after all this time?

I decided to leave Casio because I thought it would be easier for younger generation to work freely, though I had three more years to retire at age 65. I had a feeling that I have done what I had to do at Casio.

Can you tell us a little bit about your personal watch collection?

I do not have a big collection of watches. Only a few pieces. ... -at-casio/

Interview with Etsuro Nakajima former Manager at Casio.pdf
Interview with Etsuro Nakajima former Manager at Casio.pdf
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