6 most overused words in the watch industry

6 most overused words in the watch industry

Postby koimaster » October 17th 2018, 9:13am

A large part of my job is sifting through press releases. After a while they all start reading the same, thanks to the seemingly limited vocabulary of most marketing departments. And you know what the greatest irony is? While these communications have been designed to make the watch they’re talking about stand out and sound unique, the constant, jargonistic repetition of these rote phrases has precisely the opposite effect.

Now, it’s only fair to point out that I’m far from guilt-free in this situation. I’m pretty sure I’ve abused all the below words at some point. But you know what they say – admitting you have a problem is the first step on the road to recovery.


https://timeandtidewatches.com/editors- ... -industry/
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Re: 6 most overused words in the watch industry

Postby Pubbie » October 17th 2018, 9:55am

Of a lot of this consumers are equally guilty. Here's some of the horseshit that can be read hundreds of times daily on the English bit of the internet. Not a manufacturer in sight:

Icon. "I want to buy an iconic watch. Watches are only good if they're iconic. Does my local mall sell iconic watches?"

DNA. "This used watch has the previous owner's DNA all over it."

In-house. "I'm not spending more than fifty potatoes for an ETA movement. Only in-house give you that trooo feeling of horology."

Innovative. "Omega's use of mobile phone plastic for the bezel numbers is trooly innovative".

Heritage. "Only watches with heritage are worth buying - I won't buy watches from new companies, I expect them to start old."

Passion. Well, everyone's guilty of that one.
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Re: 6 most overused words in the watch industry

Postby JAS1125 » October 17th 2018, 10:18am

Off the top of my head (more forums than industry), let's add:
1. Engine
2. Minty
3. Full kit
4. Grail
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Re: 6 most overused words in the watch industry

Postby TemerityB » October 17th 2018, 10:39am

I know the two most overused words: Swiss made. Half the time, it wasn't.
Proof that quartz is still not only viable, but sometimes, something to covet: Grand Seiko.
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Re: 6 most overused words in the watch industry

Postby bobbee » October 17th 2018, 10:51am

"Please don't come in my mouth."
"O' cruel fate, to be thusly boned! Ask not for whom the bone bones, it bones for thee." ~ Bender Bending Rodriguez

"My father is a mountain, my mother is a washing machine." ~ Cory Doctorow
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Re: 6 most overused words in the watch industry

Postby foghorn » October 17th 2018, 11:15am

Rolex
Rolex
Rolex
Rolex
Rolex
Rolex
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Re: 6 most overused words in the watch industry

Postby MKTheVintageBloke » October 17th 2018, 12:40pm

I've once come up with a short dictionary of seller/forum newspeak, perhaps it's time to do the same thing for the industry as such...

High-end: Usually not. The true high-end brands exist by the dozen, the "high-end" straight outta Prickstarter - by the ton.

Innovative: If you ask me if it is that, I'd say "no." If you reinvent the fucking wheel, you may ask me again.

In-house: Thought it's pretty obvious that there's a ton of things between in-house and generic.

Icon/iconic: No, it usually isn't that, save perhaps the few cases, in which it is.

Heritage: Just because you've dug up a nice story from some archives and bought a trademark, doesn't mean you've bought the heritage. You've bought a story and a fucking trademark, of which only the trademark can actually be yours.

Passion: For watches, or for money? Because it ain't the same thing...

Limited edition: If you release a dozen of them, yeah, so very fucking limited...

Wrist presence: It's too fucking big.

Avant-garde: Ghastly, in all likelihood.

Modern: Won't be long before its expiry date.

Limited edition for (insert blog name): The act of a news outlet and a watch manufacturer spit roasting the clientele.

Legendary: Unless it was worn by St. George while fighting a fucking dragon, no, it's not.
An appeaser is one who feeds a crocodile - hoping it will eat him last.
Winston Churchill

A man's got to know his limitations...
Inspector Harry Callahan

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Re: 6 most overused words in the watch industry

Postby Racer-X » October 17th 2018, 2:56pm

Forum cliches discussion:
viewtopic.php?p=407478

Mine says 'Hi'
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Re: 6 most overused words in the watch industry

Postby smellody » October 17th 2018, 9:41pm

foghorn wrote:Rolex
Rolex
Rolex
Rolex
Rolex
Rolex


I knew you would come around. It is about time!
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Re: 6 most overused words in the watch industry

Postby bedlam » October 17th 2018, 11:57pm

foghorn wrote:Rolex
Rolex
Rolex
Rolex
Rolex
Rolex

^^This
"If I could put a finger on the moment we genuinely fucked ourselves, it was the moment we decided that data was something you could use words like believe or disbelieve around...

The Water Knife

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Re: 6 most overused words in the watch industry

Postby Pubbie » October 19th 2018, 8:01am

MKTheVintageBloke wrote:Limited edition for (insert blog name): The act of a news outlet and a watch manufacturer spit roasting the clientele.

But they love it so!
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Re: 6 most overused words in the watch industry

Postby conjurer » October 19th 2018, 9:45am

Colourways.
I checked you out, and I now want you to take the journey to lick my taint. It's small, but vast.


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Re: 6 most overused words in the watch industry

Postby 3Flushes » October 19th 2018, 10:07am

MKTheVintageBloke wrote:I've once come up with a short dictionary of seller/forum newspeak, perhaps it's time


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Re: 6 most overused words in the watch industry

Postby ocean » October 19th 2018, 4:17pm

Better than a sapphire crystal!
To disarm the people is the best and most effective way to enslave them. George Mason
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Re: 6 most overused words in the watch industry

Postby foghorn » October 19th 2018, 4:36pm

conjurer wrote:Colourways colorways.




Fixed
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Re: 6 most overused words in the watch industry

Postby conjurer » October 19th 2018, 5:12pm

foghorn wrote:
conjurer wrote:Colourways colorways.




Fixed


Thanks for the favour, Mr. Foggy. You certainly are a man of honour.
I checked you out, and I now want you to take the journey to lick my taint. It's small, but vast.


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Re: 6 most overused words in the watch industry

Postby smellody » October 19th 2018, 5:20pm

bedlam wrote:
foghorn wrote:Rolex
Rolex
Rolex
Rolex
Rolex
Rolex

^^This


Oh good! You've come around too.

Earlier, I was changing my tyre and thought of you and Fawggy.
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Re: 6 most overused words in the watch industry

Postby Mark1 » October 19th 2018, 11:23pm

Bespoken.
See you're WRONG I don't work at all, I'm a Democrat. The immortal Horse Feathers as spoken to Chucky Ninetoes.
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Re: 6 most overused words in the watch industry

Postby 3Flushes » October 23rd 2018, 10:14am

...On the wrist...
Copyright ©️ 2018 3flushes Media.

"When a watchmaker puts an eyeglass into his eye to examine something that another watchmaker has made, he's not looking for an opportunity to praise that man, he's looking for imperfections." George Daniels
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Re: 6 most overused words in the watch industry

Postby boscoe » November 2nd 2018, 1:15pm

Attention to detail!
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Re: 6 most overused words in the watch industry

Postby smellody » November 2nd 2018, 4:12pm

Seiko
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Re: 6 most overused words in the watch industry

Postby koimaster » November 2nd 2018, 4:19pm

smellody wrote:Seiko


Rolex
luxury
investment
bad boy/boi
grabbed my wrist/dick
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Re: 6 most overused words in the watch industry

Postby DocKlock » November 3rd 2018, 5:47am

"Needs a new battery".

I'm selling a couple hundred dollar 'quarts' and I'm too cheap to stick a dollar battery in it. MAYBE because it doesn't work.
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