Richemont Creates a Watch Company With Millennials in Mind

Richemont Creates a Watch Company With Millennials in Mind

Postby Racer-X » September 18th 2018, 4:50pm

Maybe the owner of Richemont could stop by here and cordially explain this. :D
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"Most of Richemont’s eight watch brands were founded in the 1800s, in Europe. Then there’s Baume: introduced in May, with celebrations in Malibu, Calif.

The fact that the luxury watch and jewelry giant has created a new brand is unusual, but not unprecedented: It backed the development of Giampiero Bodino’s haute joaillerie house in 2013 in Milan. But Baume is based online, offering unisex, customizable wristwatches with an emphasis on sustainable manufacturing.

There’s even a vegan twist, as the straps are made of cork, cotton, linen and recycled PET, or polyethylene terephthalate. (However, in perhaps its only nod to tradition, the headquarters are in Geneva.)

The name may sound familiar. Baume & Mercier, established in 1830 in Geneva, is a marque in Richemont’s Specialist Watchmakers portfolio, along with brands like IWC Schaffhausen and Jaeger-LeCoultre. But the new company stresses that it is a separate business."

https://www.nytimes.com/2018/09/18/style/watches-baume-richemont-millennials.html
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Re: Richemont Creates a Watch Company With Millennials in Mi

Postby MKTheVintageBloke » September 18th 2018, 5:21pm

I've ranted about this one before, probably more than a few times. Rubbish and ghey.
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Re: Richemont Creates a Watch Company With Millennials in Mi

Postby foghorn » September 18th 2018, 6:02pm

I am so fucking happy that I'll be dead in 20 years or less.
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Re: Richemont Creates a Watch Company With Millennials in Mi

Postby Rusty » September 19th 2018, 10:56am

As they used to play on Dragnet....Baume B-Baume Baume.
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Re: Richemont Creates a Watch Company With Millennials in Mi

Postby Falstaff » September 19th 2018, 10:58am

This brand's likely to be a time Baume for Richemont.
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Re: Richemont Creates a Watch Company With Millennials in Mi

Postby TemerityB » September 19th 2018, 11:13am

That article was a God damn -




























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