Richemont Creates a Watch Company With Millennials in Mind

Richemont Creates a Watch Company With Millennials in Mind

Postby Racer-X » September 18th 2018, 4:50pm

Maybe the owner of Richemont could stop by here and cordially explain this. :D
____

"Most of Richemont’s eight watch brands were founded in the 1800s, in Europe. Then there’s Baume: introduced in May, with celebrations in Malibu, Calif.

The fact that the luxury watch and jewelry giant has created a new brand is unusual, but not unprecedented: It backed the development of Giampiero Bodino’s haute joaillerie house in 2013 in Milan. But Baume is based online, offering unisex, customizable wristwatches with an emphasis on sustainable manufacturing.

There’s even a vegan twist, as the straps are made of cork, cotton, linen and recycled PET, or polyethylene terephthalate. (However, in perhaps its only nod to tradition, the headquarters are in Geneva.)

The name may sound familiar. Baume & Mercier, established in 1830 in Geneva, is a marque in Richemont’s Specialist Watchmakers portfolio, along with brands like IWC Schaffhausen and Jaeger-LeCoultre. But the new company stresses that it is a separate business."

https://www.nytimes.com/2018/09/18/style/watches-baume-richemont-millennials.html
User avatar
Racer-X
Senior Member & WIS
 
Posts: 5355
Joined: June 11th 2011, 10:00pm

Re: Richemont Creates a Watch Company With Millennials in Mi

Postby MKTheVintageBloke » September 18th 2018, 5:21pm

I've ranted about this one before, probably more than a few times. Rubbish and ghey.
His deepest need was that people should like him. An admirable trait, that... In a spaniel, or a whore.
Francis Urquhart

May God defend me from my friends; I can defend myself from my enemies.
Voltaire
User avatar
MKTheVintageBloke
Master of Time
 
Posts: 1904
Joined: December 7th 2016, 2:47pm

Re: Richemont Creates a Watch Company With Millennials in Mi

Postby foghorn » September 18th 2018, 6:02pm

I am so fucking happy that I'll be dead in 20 years or less.
Image



Why, he's no fun, he fell right over.
User avatar
foghorn
Founding Member & Master of Time
 
Posts: 17862
Joined: December 18th 2009, 11:00pm

Re: Richemont Creates a Watch Company With Millennials in Mi

Postby Rusty » September 19th 2018, 10:56am

As they used to play on Dragnet....Baume B-Baume Baume.
User avatar
Rusty
Master of Time
 
Posts: 1581
Joined: November 5th 2010, 10:00pm
Location: South of Lake Ontario

Re: Richemont Creates a Watch Company With Millennials in Mi

Postby Falstaff » September 19th 2018, 10:58am

This brand's likely to be a time Baume for Richemont.
"Be careful with that axe, Eugene."
User avatar
Falstaff
Watchlord WIS
 
Posts: 7054
Joined: August 31st 2010, 10:00pm

Re: Richemont Creates a Watch Company With Millennials in Mi

Postby TemerityB » September 19th 2018, 11:13am

That article was a God damn -




























damn, those orange yoga pants.
I would rather be seen wearing an Invicta than a Hublot - at least I can explain away the Invicta.
User avatar
TemerityB
ASSHAT
 
Posts: 14691
Joined: June 12th 2010, 10:00pm
Location: New York City


Return to General Watch talk

Who is online

Users browsing this forum: No registered users and 6 guests