Luxury watchmaking in Las Vegas

Luxury watchmaking in Las Vegas

Postby koimaster » August 22nd 2018, 3:44pm

In the wake of Baselworld’s massive restructuring, all watch fairs around the world are rethinking how they operate. However, the Couture Time fair in Las Vegas seems to be doing quite well. Brands are indeed increasingly insisting on “local events”. Would this be an explanation? Three questions to Gannon Brousseau, the show manager.

It is a cosy salon, where watchmaking occupies a whole wing of the Encore hotel in Las Vegas. A perfect environment for luxury watchmaking – however a minority share of the Couture fair compared to jewellery. Hence the creation of an “event in the event”, Couture Time, dedicated to watch brands. While its long-time rival JCK (read here) has been navigating in the entry-to-medium range environment, the Couture salon has become the rendezvous of luxury watchmaking during Jewelry Week that takes place every year in early June in the city of Nevada.

https://www.europastar.com/time-busines ... vegas.html
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