Lights! Camera! Lots of Watch Action!

Lights! Camera! Lots of Watch Action!

Postby koimaster » June 15th 2018, 9:41am

By Victoria Gomelsky
March 23, 2018

In the luxury watch trade, video’s the thing.

From slickly produced segments that take viewers on vicarious journeys through Switzerland to single-take product reviews live-streamed from trade shows like the Baselworld fair this week, videos aimed at watch buyers and fans have flooded the internet — and their popularity is skyrocketing.

On the Hodinkee YouTube channel, for example, total video plays increased from nearly three million in 2015 to more than 7.6 million in 2017. WatchBox Studios, a video operation founded by the Philadelphia-based watch retailer Govberg, boasts even more impressive statistics: Combined views for the company’s three YouTube channels now average 1.1 million per month, according to the owner, Danny Govberg.

The growth mirrors what’s happening in the wider world, with technology specialists describing a post-text future in which audio and video dominate. “The younger consumer is looking for motion,” said David Bates, managing director of ATK PLN, a Dallas-based video content agency. “They expect it.” ... chbox.html


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