Watchmaking: how did we get there

Watchmaking: how did we get there

Postby koimaster » May 2nd 2018, 9:36am

The two faces of the watch industry

Side stack : luxury, beautiful watches, manufacturing in Switzerland, beautiful events, glasses of champagne, pretty photos on Instagram, the image of a movie, you're a pilot, you're a cosmonaut, you're a secret agent ...

On the other side : the numbers, the prices, the dominance of the big groups, the omnipresent marketing ...

The watchmaking sector and its cozy atmosphere set the spotlight on watches but, for the rest, it keeps its secrets jealously. That's good, at Bonne Gueule, we love to reveal them.

To offer and to carry beautiful things must be a pleasure, but the pleasure is doubled when one understands them. So, let's understand how the watch industry works.

Watchmaking in figures

We are more than 7.55 billion people but do you know that it is not less than 1.2 billion watches that are sold each year? In other words: every second, 38 watches are produced. With so many watches, you have to tell yourself that people are getting more and more on time but that is not really the case.

Switzerland ranks first in terms of watch exports with $ 20.2 billion in 2017, with Hong Kong in second place with $ 8.4 billion in exports (* be careful, Hong Kong is massively re-export of imported products), with China exporting $ 5 billion. France exports for 2.8 billion dollars and it is ahead of Germany.

Precision: if the first place occupied by Switzerland seems normal because of its history in watchmaking, many forget that Switzerland AND France were the land of origin of modern watchmaking and that French is the language of the world. watchmaking, with English not appearing on watch dials until late.

Now, beware, these exports are in sales. In terms of quantities, the first place is undeniably occupied by China with 688.3 million pieces sold in 2017, the average price being about 4 dollars . Switzerland sells 24.3 million watches for an average unit price of 827 dollars . ... arrive-la/

Watchmaking how did we get there.pdf
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