Becoming a Luxury Brand Shinji Hattori of Seiko

Asian Made & Swiss Asian watches

Becoming a Luxury Brand Shinji Hattori of Seiko

Postby koimaster » October 3rd 2017, 8:36am

Seiko Watch made history by inventing the world's first quartz wristwatch. Its luxury status fell due to mass production. CEO Shinji Hattori explains his strategy for reinventing the company's image.

https://www3.nhk.or.jp/nhkworld/en/vod/ ... k/2058223/
Image

1946-2006

“Your heart was warm and happy

With the lilt of Irish laughter

Every day and in every way

Now forever and ever after."
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