Swiss struggle to crack Indian market

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Swiss struggle to crack Indian market

Postby koimaster » June 26th 2017, 4:06pm

Despite the impressive size and growth of the Indian economy, Swiss watch exports to the subcontinent are underwhelming. Is an overestimation of the purchasing power of Indian consumers to blame?

Dr. Reddy (first name withheld on request) is on a horological hunting expedition. He is browsing the latest collection of Swiss watches in a luxury watch shop in the southern city of Hyderabad.

His watch collection includes timepieces that range from a couple of thousand Swiss francs to just over CHF10,000 ($10,238).

“I own two Omegas, a Girard-Perregaux, a Raymond Weil and a couple of Tag Heuers,” he says. “I am a watch-crazy collector and buy whatever I can afford.”

Next on his list is a Corum watch, manufactured in the western Switzerland watchmaking town of La Chaux-de-Fonds.


http://www.swissinfo.ch/eng/business/sp ... t/41957340
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Re: Swiss struggle to crack Indian market

Postby eddiea » June 26th 2017, 6:21pm

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Re: Swiss struggle to crack Indian market

Postby conjurer » June 26th 2017, 6:34pm

koimaster wrote:Next on his list is a Corum watch, manufactured in the western Switzerland watchmaking town of La Chaux-de-Fonds.


That'll go good with his loincloth.
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