Interview: Jean-Claude Biver on Rebooting Zenith El Primero

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Interview: Jean-Claude Biver on Rebooting Zenith El Primero

Postby Racer-X » July 10th 2017, 4:06pm

by Su Jia Xian (SJX) "Two weeks ago Jean-Claude Biver blazed through Singapore as is his habit, staying just over 24 hours without a moment of stillness throughout, part of his world tour focused primarily on Zenith – during which he also revealed a revolutionary new silicon regulator slated for a September launch. The maker of the El Primero chronograph is the third brand he oversees at the LVMH watch division and the latest to undergo his shock and awe turnaround treatment."

Article at SJX

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