De Bethune Gets Lifeline with New Owners

Luxury and Independent Watch brands

De Bethune Gets Lifeline with New Owners

Postby koimaster » October 25th 2017, 11:25am

Responsible for some of the most striking and imaginative creations in contemporary watchmaking, De Bethune nonetheless found the going hard in the last few years. Rumours of two investors competing to rescue the brand have been circulating for some months, and now one has clinched the prize in a deal sealed almost exactly a week ago. New owners will take control of the brand, which is best known for its extraordinary looking watches in blued titanium.

After fellow independent brands MCT and Delaneau went under earlier this year, the chances of De Bethune being next were substantial. De Bethune’s future, at least in the short and medium term – the long term is never certain for niche independent brands – is secure thanks to an injection of capital from a consortium led by De Bethune’s former chief executive.

Formerly the manager of a Geneva watch retailer and also president of MCT, Jacques was running De Bethune from 2010 to 2015. He will be in charge once again, with the new owners being represented by Giovanni Perin, a Swiss financier who was formerly the chief investment officer of a Saudi-backed family office and is now a partner at private equity outfit Threestones Capital.


http://watchesbysjx.com/2017/10/ailing- ... wners.html
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Re: De Bethune Gets Lifeline with New Owners

Postby TemerityB » October 25th 2017, 8:38pm

Far better than going under, or, worse yet, jumping into bed with sleaze like IWG or whatnot.
Bet those Swiss Legend owners are so happy their "Sapphitek" crystals have a 10-year warranty. Oh, wait...
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