Bruvik: Norway’s watchmaking pioneer

Luxury and Independent Watch brands

Bruvik: Norway’s watchmaking pioneer

Postby koimaster » January 30th 2017, 5:16pm

The independent watchmaker has carried the flag for Norwegian watchmaking for years, finding success by channeling the country’s natural and arctic identity.

There’s not much in terms of watchmaking heritage in Norway, but that might be changing. A mere seven years ago, the only real watch brand that could call itself Norwegian was Bruvik Time.

By my count, today there are four other young brands trying to corner the Scandinavian market. They include Hvitsten, Brathwait, Cursus Victus and Von Doren. But today, we take a close look at the trendsetter from the group, Bruvik Time.

The brand was founded by Rene Burvik in 2009, and the beginnings weren’t exactly a breeze. Because there was no watchmaking heritage in the country, retailers were skeptical of Bruvik and his Scandaniavian designed and Swiss made watches. But persistence pays off, and three months later Bruvik got himself a spot in a retailer’s display window, right next to Breitling. Not a bad start.

Since then the brand has expanded its collections, and what I like is that each one channels its Norwegian roots. ... oneer.html


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