Urban Jürgensen is a purebred watchmaker

Luxury and Independent Watch brands

Urban Jürgensen is a purebred watchmaker

Postby koimaster » January 18th 2017, 11:41am

When it comes to auctions it’s all about pedigree – and Urban Jürgensen is a purebred watchmaker whose stock is skyrocketing. CEO Søren Jenry Petersen reveals the secret to the Danish brand's success

At its most productive, Urban Jürgensen currently manufactures just two watches a day. The company has produced fewer than 600 timepieces since the 1970s. Few of the brand’s watches ever make their way to British shores. So, unless you’ve somewhere down the line acquired an invested interest in the loftier end of the Danish watch industry – and I’ll wager here that you haven’t – it’s probable that you’ve never heard of Urban Jürgensen. This isn’t the case for the rest of the world.


http://www.luxurylondon.co.uk/article/u ... y-petersen
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Every day and in every way

Now forever and ever after."
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