Tissot : Back in the Day

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Tissot : Back in the Day

Postby koimaster » January 27th 2017, 9:42am

Tissot : the first true “little” automatic Swiss watch that your buddy Charles received for his 16th birthday? Entirely possible. Tony Parker’s T-Touch or Nicky Hayden’s “Kentucky Kid” (2006 MotoGP World Champion) ? Yep, that’s true as well.

However, long before being considered by many as the “entry level” Swiss watch thanks to its unbeatable price-quality ratio, or simply known as that little Swatch Group brand… Long before any of that, Tissot was something else. Let’s take a quick look back.

A bit of History

Founded in 1853 in Locle by Charles-Félicien and Charles-Emile Tissot, Father & Son, back then the company was a “manufacturer-seller”. The craftsmen worked at home, mainly during the winter, and they would make the different watch components and pieces that were to be delivered to the watch store where the watches were assembled and sold. A true pioneer at the time, Charles-Emile traveled extensively in Europe, all the way to Russia, where he opened more watch stores.

Beginning in 1901, the stores become more modern and production becomes mechanized under the direction of watchmaker Charles-Ferdinand Perret. At the beginning of the 1920s, Tissot is a true manufacturer and produces its own model designs.

In 1925, Tissot finalizes a commercial partnership with Omega, which leads to the creation of the SSIH holding, the Swiss Watch Industry Corporation, the ancestor of the Swatch Group.

Do you see where I’m going with this?



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