Swiss Hits for the Miss

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Swiss Hits for the Miss

Postby koimaster » March 25th 2016, 9:34am

Swiss Hits for the Miss: Mechanical Women’s Watches Show Their Faces (and Backs) In Basel

Posted on March 25, 2016 Updated on March 25, 2016

Despite what the Manstream Media (I have waited for ages to use that term) might be saying, let it be known that Baselworld 2016 was most certainly The Year of the Woman. And why not? Statistics posted by the Federation of the Swiss Watch Industry FH, as of February 2016, state: “Swiss watch exports remained on a negative trend for the eighth consecutive month, recording a total value of 1.7 billion francs. This represents a decline of 3.3% compared to 2015, which was greatly influenced by developments on the Hong Kong market.” And while that’s borderline frightening news for the Swiss watch industry it’s also a wake-up call for them to go after a market that’s been largely untapped until now – the female self-purchaser.

According to this nifty infographic created by Marketing Zeus for Business Insider, 85% of purchases are made by women. They also state that two thirds of consumer wealth in America (the Swiss watch industry’s second largest market) will belong to women in the next decade. Oh, and get this: 50% of the products usually marketed to men are purchased by women, largely because a staggering 91% of women believe that advertisers don’t understand them. Walking through the main floor of Baselworld’s Hall 1 you would have seen that while women were the minority of the showgoers (but the majority of the deep neckline wearers and booth greeters), many in attendance were donning men’s watches. “Why?” you ask? Or you really didn’t but I’ll act like you did to make this point? Well, largely, as the infographic states, it’s because those watches were the only ones marketed to one gender. But the times, my friends, they thankfully are a changin’.

http://whatsonherwrist.com/2016/03/25/s ... -in-basel/


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