Panerai, the history

Panerai, the history

Postby koimaster » August 18th 2014, 5:40pm

Officine Panerai Marketing e Communicazioni Srl, a wholly owned subsidiary of Compagnie Financière Richemont S.A., designs, manufactures, markets and sells watches under the Officine Panerai brand through authorized dealers and company-owned boutiques worldwide. Giovanni Panerai (1825--1897) founded Officine Panerai in Florence, Italy in 1860. Officine Panerai maintains its headquarters in Florence but manufactures watches in Neuchâtel, Switzerland using both movements manufactured in-house and movements manufactured by ETA S.A.

Panerai watches played a role in assisting the frogmen of the Decima Flottiglia MAS in their operations during World War II. Notable products include the Luminor and Radiomir wristwatches.

Giovanni Panerai (1825--1897) founded Officine Panerai in Florence, Italy in 1860.[5] By 1900, under the leadership of the founder's grandson Guido Panerai (1873--1934), Officine Panerai had become an official supplier to the Regia Marina (the Royal Italian Navy), supplying watches and precision instruments.[6] Panerai watches of this time consisted of cases designed and manufactured by Panerai and movement made by Swiss manufacturers including Rolex SA.
A vintage Panerai Marina Militare wrist watch.

The Florence-based watchmaker produced wrist worn diving instruments and about 300 watches, all for the Italian Marina Militare, between 1938 and 1993. By that time, the company ceased to provide watches to the Marina Militare, as they were neither cost-effective nor met the naval specifications. It then moved to launch its products to the civilian market. The actor Sylvester Stallone spotted and bought a Panerai Luminor in a jewellers in Rome in 1995 to wear during shooting of the film Daylight. Stallone ordered a small batch of such watches with his signature on the case back, called Slytech, offering some as gifts to friends. The brand's rising popularity caught the attention of Richemont, which acquired Officine Panerai in 1997. At auction and in the collectors market, some of these older models, particularly those produced in the 1940s and '50s have sold for high prices.


[youtube]http://www.youtube.com/watch?v=l-5qxP_j98s[/youtube]


[youtube]http://www.youtube.com/watch?v=QKoNv0HqGPM[/youtube]
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Re: Panerai, the history

Postby eddiea » September 21st 2014, 3:43pm

Cool videos!
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Re: Panerai, the history

Postby foghorn » September 21st 2014, 4:15pm

I recommend watching the second video with the sound off.
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Re: Panerai, the history

Postby Racer-X » September 21st 2014, 4:40pm

Those were excellent. Likely old news, but Panerai was also featured on How it's Made.

[youtube]http://www.youtube.com/watch?v=60TG8bifcDc[/youtube]

[youtube]http://www.youtube.com/watch?v=G8XmqcJhM18[/youtube]
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