Timeless Designs: The Hamilton Ventura

Timeless Designs: The Hamilton Ventura

Postby koimaster » August 21st 2015, 3:41pm

The year 1957 wasn’t an especially significant one in the decade of the 1950’s but like most all years, it had its claims to fame. In the month of January alone, two events in particular are noteworthy: the inauguration of Dwight D. Eisenhower to his second term of office as President of the United States and the introduction of the world’s first commercially available wristwatch powered by a battery. The Hamilton Electric was born and no other wristwatch in the new Electric line summed up the “Fabulous Fifties” like the Ventura.

Consider the time in which it was born. The 1950’s saw an entire new wave of design come into maturity that mirrored the optimism of the times. Everything, from appliances to furniture, accessories and even homes, reflected the future modern touches of the designers of the time.

Tail fins soared on automobiles, the rocket era was in full swing and with the introduction of the Electric line of wristwatches, Hamilton wanted something that beat with the times. They turned to industrial designer Richard Arbib and from his pen a number of striking designs found themselves rendered into precious metals. The Ventura was the first such design and it has been the most enduring.

The original Ventura, referenced in sales literature of the time as the Ventura I, was introduced on January 4, 1957, along with a more traditional design model, the Van Horn (a safe-bet watch, just in case the new design didn’t go over well with the public) and from the moment it hit the stores, it was a runaway success, despite its somewhat lofty price of $200.00 Crafted entirely of 14k gold (US market versions), the Ventura featured a case design unlike any others of the time with a bold, triangular shape and lugs reminiscent of automotive fins.

Originally fitted with the somewhat troublesome Hamilton 500 electromechanical movement, the Ventura, when properly maintained and cared for, was accurate and never needed winding, although battery replacements were fairly regular, usually about once a year. Within a short time, the more refined and improved Hamilton 505 movement found its way into the Electric of watches.

The first Ventura wristwatches were made available in a yellow gold case with either a black or a silver dial that featured the hours denoted by golden dots with tracer lines that radiated inward. A jagged electric line transected the center of the dial, connecting the 3 and 9 together, the total effect of which suggested electricity with a hint of the atom. A unique two-tone leather strap in black and gold came with the first Venturas but was quickly phased out due to manufacturing costs and a tendency to not hold up well.

The following year, a white gold version was introduced, although it never sold in numbers like the yellow gold versions and consequently is a rarer find today. Additionally, an 18k rose gold version was produced at some point for export only, making it probably the rarest of all Hamilton Ventura watches.


http://measureoftime.com/2013/06/15/tim ... n-ventura/
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