Hook'em Horns!!

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Hook'em Horns!!

Postby Thunder1 » August 6th 2016, 5:22pm

In Nod to Female Bourbon Fans, Wild Turkey Hires Matthew McConaughey(a U.T. alum)...
by Dana McMahan

Meet the newest voice of Wild Turkey: Matthew McConaughey.

The Oscar-winning actor is not only lending his face and name to the iconic bourbon — he's going behind the camera to serve as chief storyteller in his new role as creative director. A global campaign produced by McConaughey will launch in September.
The aim is to get the story of this family-run distillery in Kentucky out to a wider audience, Eddie Russell told NBC. Russell is co-master distiller with his father Jimmy Russell (who's as big a star in the bourbon world as McConaughey is in Hollywood).

And, while the Russells travel to spread the word, "we can only be around so many people," he said. McConaughey's celebrity, however, reaches around the world.

And "that global market, it's become such a huge thing," Russell said. "When I started in 1981 it was six percent [of our sales]. Now it's 35 percent and it's constantly growing." The upswing in overseas sales reflects the bourbon boom heard round the world: Figures from the Distilled Spirits Council show a 10-fold increase in U.S. exports of bourbon and Tennessee whiskey during that time frame.

It also doesn't hurt that McConaughey has an appeal to another growing segment of the market, Russell acknowledged. "He speaks to women pretty easily," he said. "Just by looking at him [you know that]." When McConaughey was spending time at the distillery, "the ladies would come in more made up [than usual]," Russell said with a laugh.
Russell senior has publicly thanked women for helping fuel bourbon's resurgence — and his son agrees. "Our market's changed so much, from older gentlemen to younger male and female." And the female segment of that market, he said, is really growing. Mickey Lyons, a Detroit-based bartender and cocktail historian, can vouch for that. "In the last two years I've seen an uptick of 25 percent in women — especially younger women — ordering whiskey with confidence," she told NBC.

McConaughey's appeal isn't limited to female fans, though. "He's such a manly man and that speaks well for both sides," Russell said. "Bringing in someone like him that's worldly and sophisticated," will introduce the brand to people who still have old notions about it, he believes.

"For a long time ... Wild Turkey had that image ... the southerners, the race car circuit ... the motorcycle crowd, the rough crowd," said Russell. In part, he said, that was due to Wild Turkey sticking with their original recipe through bourbon's challenging years (when clear spirits took over). While others "took a lot of flavor and taste out of whiskey, Wild Turkey stayed with big bold taste," he said. "We were the only ones who didn't cheapen our whiskey out."

McConaughey appreciated that about them, Russell said. "We're a little bolder and bigger than a lot of them and ... he's taken roles that you might not think someone like him would take ... he's his true self and that's what Wild Turkey is about, being true to our roots." The star also connected right away with the family, Russell explained, "because his dad played football at UK," (the college in nearby Lexington).

The brand's parent company Campari initially aimed just to bring McConaughey on as a celebrity spokesperson. That's nothing new in the spirits industry, Frank Coleman, Senior Vice President of the Distilled Spirits Council, told NBC. "Think back to Sean Connery endorsing Johnny Walker in the 60s. What's unique about this is McConaughey is presumably in creative control ... he's producing the video. That's the first time I've heard of something like that."

McConaughey was not available for comment, but he explained his role in the short film released on YouTube announcing the partnership. "I wanted to be more than just the face in the campaign," he said. "I want to have my hands in the clay of how we tell the story, and I want to be a part of the whole story, not just the character in it."

http://www.nbcnews.com/business/consume ... ey-n623736
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Re: Hook'em Horns!!

Postby tiktok » August 6th 2016, 6:50pm

Good for him, having artistic control should mean a lot to this self-serving narcissist prig. His acceptance speech at the Academy Awards thanked G-d, mom, dad and himself and spared the world a single mention of the Aids epidemic that is at the center of the movie he performed in. Compare that to Tom Hanks speech for Philadelphia and you will see what a real mensch says when he understands the social responsibilities of his artistry.
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Re: Hook'em Horns!!

Postby Tzimisces » August 6th 2016, 9:44pm

Social responsibilities of being an actor? I, for one, was relieved that he refrained from using an acceptance speech to preach as if acting in a movie was somehow socially relevant beyond the performance.
Maybe he should have sent an AIDS patient named Littlefeather to accept his award, thereby teaching us a valuable lesson about not being a narcissist.
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Re: Hook'em Horns!!

Postby tiktok » August 6th 2016, 10:17pm

Acting in a movie is socially relevant as all art forms are socially relevant whether the performer chooses to participate or not. The movie was an attack on the FDA, it was an affront to homosexuals and transgenders who were offended by the fact that a straight man was the focus of the story and a straight guy who pretends to be gay sometimes to boost his Hollywood mystique played a transgender. I'm just saying he can't see beyond his own dick while Tom Hanks does. If you want to make Hollywood purely chimera then that is fine but not its true role in the modern world. I do find your Brando reference pretty amusing.
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Re: Hook'em Horns!!

Postby codguy » August 7th 2016, 6:29am

I'm surprised people still watch those award shows.

And I find it funny that some people get so wrapped up in them that they get panties in a wad if they don't like the outcome.
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Re: Hook'em Horns!!

Postby eddiea » August 7th 2016, 11:17am

Wild Turkey & McConaughey, I like it.....
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Re: Hook'em Horns!!

Postby Tzimisces » August 7th 2016, 3:16pm

tiktok wrote:Acting in a movie is socially relevant as all art forms are socially relevant whether the performer chooses to participate or not.

Agreed, and I acknowledged this.

The movie was an attack on the FDA,...

I didn't see the movie, though I am aware of the story, and the fact that it was given the Hollywood Treatment (i.e. "based on a true story")

...it was an affront to homosexuals and transgenders who were offended by the fact that a straight man was the focus of the story and a straight guy who pretends to be gay sometimes to boost his Hollywood mystique played a transgender.

This is a strange critique. If by "straight man was the focus" you mean Woodruff, well of course he was. The movie was based on him and his buyer's club. This reminds me of Brits who complain that Saving Private Ryan didn't include Brits, though this American movie was about American soldiers searching for an American soldier in the American assigned sector.
I guess the second part is about Jared Leto, and you are saying that transgenders were offended because they didn't cast a transgender actor. So only authentic transgenders can play transgenders? I remind you that the craft is known as acting, obviating the need to find, say, a serial killer to play a serial killer. Or maybe that he "pretends" to be gay? If so, I have no comment, because I know nothing of Leto's sexual preferences, nor, frankly, do I care. Besides, Leto's character is a creation of the screenwriter.

I'm just saying he can't see beyond his own dick while Tom Hanks does.

In general, or because he didn't thank AIDS?

If you want to make Hollywood purely chimera then that is fine but not its true role in the modern world.

I don't understand. What do you think Hollywood's modern role is? I thought it's to make money.

I do find your Brando reference pretty amusing.

Thanks. One great thing about this board is, you guys understand old or obscure references.
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Re: Hook'em Horns!!

Postby tiktok » August 7th 2016, 6:03pm

I personally don't care about the straight guy or the non-transgender casting, I am merely repeating what was said to me by quite a few peeps who qualify in one of these categories. I get the story, just saying that many men and some ex-men (not the movie) I rub shoulders with did not dig the angle of the story or the casting.

OTOH, I was in a store in Soho one day while McConaughey was trying on a tuxedo and he asked me to take a photo of him with his cell phone and he was truly a nice fellow.
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Re: Hook'em Horns!!

Postby Falstaff » August 8th 2016, 9:52am

Mila Kunis for Jim Beam, McCon for Wild Turkey (and Lincoln) - get yer celeb endorsers while they're hot! Zzzzzzzzz....
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Re: Hook'em Horns!!

Postby iwasbanned » August 8th 2016, 11:09am

Fuck the Longhorns!
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Re: Hook'em Horns!!

Postby Thunder1 » August 8th 2016, 12:05pm

iwasbanned wrote:Fuck the Longhorns!

Are you an Aggie?
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