Breitling and quartz

Breitling and quartz

Postby Darksider » May 4th 2016, 9:42am

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Leading watch brands have invested heavily in developing mechanical movements in-house in recent years, in response to changes in supplies to the industry.

Now, one of the most famous dial-names has announced a quartz movement manufacturing strategy – adding a new dimension to an evolving trend

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Brands have adapted over the past decade, after Swatch Group, a leading supplier of movements, announced it would reduce volumes of mechanical movements to brands outside the group. Collectively, hundreds of millions of Swiss francs have been sunk into manufacturing self-sufficiency, and – almost without exception – into the production of mechanical movements.

As well as making its own mechanical movements, Breitling, the Swiss manufacturer, is now turning its attention to quartz. Breitling’s B50 Calibre was unveiled in September and is described by the company as a “brand-exclusive” movement.

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