The American Watch Renaissance

Watch brands with roots in North America

The American Watch Renaissance

Postby koimaster » December 27th 2016, 8:32pm

In June, the Federal Trade Commission (FTC) brought down the hammer on Shinola, the biggest name in American watches, ruling that their slogan “Where American Is Made” was misleading, since the work they did in America was primarily assembly, rather than manufacturing. The FTC’s decision reinforced a stringent set of rules surrounding the label “Made in the USA.” The watch industry, put on notice, would henceforth follow the rules, just like makers of leather goods, cars and wrench sets. If watchmakers wanted to call their product “American-made,” it had better be “all or virtually all” produced in the US.


http://gearpatrol.com/2016/11/07/guide- ... companies/
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