I don't think so!

I don't think so!

Postby JAS1125 » February 14th 2018, 12:59pm

https://techcrunch.com/2018/02/13/apple ... -industry/



In Q4 2017 – essentially during the last holiday season – market research firm Canalys found that more people bought Apple watches than Swiss watches. Two million more, to be exact. Brian Heater has more data but this news is quite problematic for the folks eating Coquilles St-Jacques on the slopes of the Jura mountains.

The numbers are estimates based on market data but they still point to a trend. In Q1 2016 Apple shipped 1.5 million watches to Switzerland’s 5.9 million. The intervening quarters were about the same until the launch of the Apple Watch 3 in September 2017, just in time for holiday shopping. The boost of a new phone and a new watch at the same time meant a perfect storm for upgraders, driving the total number of Apple Watches sold past the Swiss watch sales numbers.

This switch does not mean Apple will maintain that lead – they have one product while Switzerland has thousands – but comparing a single company’s output to an entire industry’s in this case is telling.

Wearing watches is, as we all remind each other, is passé.

“I check the time on my phone,” we said for almost a decade as phones became more ubiquitous. Meanwhile watch manufacturers abandoned the low end and began selling to the high end consumer, the connoisseur.

Sales of low- to mid-tier watches – and a mid-tier watch can range in price between $500 and $3,000 (and I would even lump many $10,000 watches in the mid-tier category) – were stagnant while the true cash cows, the expensive watches for the ultra-rich, fell slowly from a high in 2014. This coincides with falling purchases in China as what amounted to sumptuary laws reduced the number of expensive gifts given to corrupt officials. Sales are up as December 2017 but don’t expect much of a bump past the current slide.

As a lover of all things mechanical – I did ruin a few years of my life writing a book about a watch – I look at these trends with dismay and a bit of Schadenfreude. As I’ve said again and again the Swiss Watch industry brought this on itself. While they claim great numbers and great success year after year the small manufacturers are eating each other up while nearly every major watch brand is snooping around for outside buyers. There is no money in churning out mechanical timepieces to an increasingly disinterested public.

As time ticks ever forward things will change. The once mighty Swiss houses will sink under the weight of their accreted laurel-resting and Apple will move on to embedded brain implants and leave watches behind. The result, after a battle that raged for more than four decades, will be a dead Swiss industry catering to a world that has moved on.
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Re: I don't think so!

Postby biglove » February 14th 2018, 1:30pm

Saw that article. I call bullshit!
"Get your facts first, then you can distort them as you please."- Mark Twain

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Re: I don't think so!

Postby MKTheVintageBloke » February 14th 2018, 1:49pm

And who wrote that crock of shit? Of course, John Biggs, the same pillock who accused Nomos of sexism. What an insufferable idiot.
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Re: I don't think so!

Postby TemerityB » February 14th 2018, 1:57pm

I still have trouble understanding how Biggs seems to be gainfully employed as a "tech writer." But then again, I know nothing about TechCrunch; seems the kind of site that posts on Craig's List for "writers" that pays in "get published."
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Re: I don't think so!

Postby artman » February 14th 2018, 2:00pm

He's gotta be a millennial. If not then just an idiot.
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Re: I don't think so!

Postby JAS1125 » February 14th 2018, 2:02pm

John Biggs is a writer, consultant, programmer, former East Coast Editor and current contributing writer for TechCrunch. He writes mainly about technology, security, gadgets, gear, wristwatches, and the internet. After spending four years as an IT programmer, he switched his profession and became a full-time journalist. His work has appeared in the New York Times, Laptop, PC Upgrade, Surge, Gizmodo, Men’s Health, InSync, Linux Journal, Popular Science, Sync, and he has written a book called Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

He builds products, writes books, and consults with startups to help them make cool things.

John Biggs runs the BWL family of blogs, SlushPile.net, Audiomonger, and WristWatchReview.com. He also runs the HourTime Podcast with Ariel Adams at hourtimeshow.com. Born in 1975, he currently resides in Brooklyn, NY.
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Re: I don't think so!

Postby artman » February 14th 2018, 4:30pm

So he's both an idiot and a millennial.
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Re: I don't think so!

Postby MKTheVintageBloke » February 14th 2018, 4:40pm

artman wrote:So he's both an idiot and a millennial.

Actually, 1975 is still considered a part of Generation X (it's hard to find the term "millennial" used in reference to people born before 1980), so he's not a millennial. Which is for the better, as we millennials have more than enough fuckwits giving us a bad name, and we don't need another one, especially not the John Biggs kind of fuckwits.

Anyway, whether John "Blithering Tosser" Biggs belongs to Generation X or the millennials, that's debatable, but it's beyond a doubt that he is a complete and utter idiot.
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Re: I don't think so!

Postby artman » February 14th 2018, 5:11pm

I stand corrected. Just an idiot indeed.
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Re: I don't think so!

Postby conjurer » February 14th 2018, 9:24pm

Who the fuck's Brian Heater??
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Re: I don't think so!

Postby Pubbie » February 15th 2018, 2:52am

His dick is hard thinking about how tech will take over the world.
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