A Watch Revival Becomes a Labor of Love

A Watch Revival Becomes a Labor of Love

Postby koimaster » November 16th 2017, 3:32pm

Joost Vreeswijk isn’t your usual watch company owner.

In his day job, he is a managing partner at Ernst & Young, advising multinational companies on operating models and business restructuring.

But since 2007, Mr. Vreeswijk also has been creating a new Lonville, the Swiss watch brand established in 1873 that had stopped operations in the early 1950s.

“I didn’t start Lonville to make it my only work,” said Mr. Vreeswijk, 46, adding that he did it “to create something I really loved.”

In late 2015, Mr. Vreeswijk introduced two new Lonville models, Virage and G24, and is presenting six variations of those models this week at the Salon QP watch event in London. (Each variation is a limited edition of 18 or 24 pieces, which will be personalized with names and numbered; prices are 23,900 to 9,100 Swiss francs, or $24,535 to $9,340.)


https://www.nytimes.com/2017/11/02/styl ... .html?_r=0

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Re: A Watch Revival Becomes a Labor of Love

Postby OTMF » November 16th 2017, 4:29pm

I've never seen "All Swiss" in lieu of "Swiss Made"
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Re: A Watch Revival Becomes a Labor of Love

Postby TemerityB » November 16th 2017, 6:12pm

I enjoyed that, but who takes a photo of a pair of watches from such a distance - and they only take up 1/3 the size of the photo? Preposterous.
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Re: A Watch Revival Becomes a Labor of Love

Postby foghorn » November 16th 2017, 6:49pm

TemerityB wrote:I enjoyed that, but who takes a photo of a pair of watches from such a distance - and they only take up 1/3 the size of the photo? Preposterous.






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Re: A Watch Revival Becomes a Labor of Love

Postby Rusty » November 17th 2017, 1:28pm

Maybe the watches have ALL SWISS cooties...
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