Would You Buy A Watch From A Defunct Brand If The Price Was

Would You Buy A Watch From A Defunct Brand If The Price Was

Postby koimaster » November 15th 2017, 12:21pm

As watch enthusiasts, we sometimes have a somewhat emotional attachment to the commercial side of horology, seeing it almost as an organic entity instead of what it is: an industry.

The fact that many brands can generate such strong emotional connections is amazing and also quite important for selling luxury products, which are able to charge a premium on the emotions they create.

Let’s be honest: nobody needs a high-end mechanical watch. That we want one is based on the different levels of how a particular watch appeals to our emotions. And in the heat of passion, we sometimes tend to forget that, as in any normal industry, companies sometimes cease to exist for a panoply of reasons.

http://quillandpad.com/2017/11/14/buy-w ... -consider/
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby foghorn » November 15th 2017, 12:23pm

I prefer my purchases to be from funct brands.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby biglove » November 15th 2017, 12:26pm

As long as the movement is serviceable and parts are available, sure.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby conjurer » November 15th 2017, 12:41pm

To me, celebrity endorsers are far more important than liquidity. Or funct-ness.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby Racer-X » November 15th 2017, 1:01pm

Yep
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby MKTheVintageBloke » November 15th 2017, 1:15pm

I really liked this comment under that article...
Every watch in this article is ugly & overpriced. No wonder they went bust.

...because I wholeheartedly agree with it.

That'd be some of the ugliest fucking shite I've ever seen. It makes Whoblows and other watches infected with the JCB virus look pretty.

As to the topic itself - there's a lot of defunct brands, which had in-house movements, at least in case of vintage watches. If it'd be in good working order and at a bargain (i.e. the way I prefer my purchases to be), sure, why not.

As to contemporary stuff... With generic movements, I really wouldn't mind it. In-house would be out for one reason - because most of the watches by in-house movement-using brands recently gone bankrupt are exactly the sort of truly disgusting shit pictured in the article.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby TemerityB » November 15th 2017, 1:17pm

biglove wrote:As long as the movement is serviceable and parts are available, sure.


Yep. But of course, the article focused on lots of pie-in-the-sky stuff with wild designs. Call me jejune, because I wouldn't touch any of 'em at any price.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby foghorn » November 15th 2017, 1:26pm

You're jejune
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby conjurer » November 15th 2017, 1:29pm

foghorn wrote:You'reYour jejune


fixed It GODAM it.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby Thunder1 » November 15th 2017, 1:30pm

Yeppers..
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby Mark1 » November 15th 2017, 1:32pm

conjurer wrote:
foghorn wrote:You'reYour jejune


fixed It GODAM it.


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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby Falstaff » November 15th 2017, 2:11pm

I do it all the time in the vintage world. Just bought that Corum too - apparently not long for this world, but no regrets. I like those little nautical flags. After all, is is the was of what shall be.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby tiktok » November 15th 2017, 3:13pm

Anonimo is another ex brand brand. Built on the technical skills and remaining parts of Panera remaining in Florence they had some decent years and cool watches before the wheels fell off. Now the wheels are back on but the product looks like crap.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby svaglic » November 15th 2017, 3:23pm

Since most of my collection is vintage with hard to find everything,.... Yes, yes I would grab a good deal on a watch I liked, even if parts were hard to source. It would have to be working at the time of purchase.
I don't recommend it to others, but I would.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby hcharles » November 15th 2017, 3:50pm

The funct-ier the better.
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Re: Would You Buy A Watch From A Defunct Brand If The Price

Postby bedlam » November 15th 2017, 4:51pm

It depends whether the components are highly specialised or not. If they are relatively common, like ETA movements, etc then I would have no issue with a defunct brand.
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