World's Most Valuable Watch Brand?

World's Most Valuable Watch Brand?

Postby koimaster » September 28th 2017, 9:03am

Each year, the marketing research consultant Kantar Millward Brown issues a report ranking the world’s leading brands by their estimated brand value. The BrandZ Top 100 Most Valuable Global Brands, as the report is called, ranks the world’s top 100 brands in terms of brand equity. It also ranks the most valuable brands in a number of key product segments, including luxury.

A review of the 315-page 2017 BrandZ report, issued in June, makes it clear that the world’s most valuable watch brand is Rolex, which has an estimated brand value of $8.053 billion. The estimate is based on a complicated formula combining financial information and consumer surveys. KMB interviews three million consumers in more than 50 global markets about 100,000 different brands. It uses data from Bloomberg and Kantar Worldpanel to analyze companies’ financial and business performance.

https://www.hodinkee.com/articles/what- ... atch-brand
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Re: World's Most Valuable Watch Brand?

Postby conjurer » September 28th 2017, 10:07am

Dang. Nobody could have guessed that. I would have thought that it was Lew & Huey's year.
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