Custom Timepieces Seize the Moment

Custom Timepieces Seize the Moment

Postby koimaster » September 5th 2017, 11:08am

In 2003, when George Bamford founded Bamford Watch Department — a company that specialized in customizing Rolex sports watches by applying industrial case coatings, special finishes and unique dial treatments — the notion that consumers wanted products no one else had, and a part in the process that created them, wasn’t commonplace in the luxury watch industry.

The rogue nature of Mr. Bamford’s operation, which flourished because he offered a service that Rolex did not, was part of its appeal.

The onetime outsider announced in June that he had signed a deal with Jean-Claude Biver, president of the watch division at LVMH Moët Hennessy Louis Vuitton, to customize and sell Zenith watches on the Bamford website and through its retail network. (As part of the arrangement, Mr. Bamford removed all Rolex images and information from his company’s website.) ... %2Fwatches


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