Are Brand Ambassadors Useful in Watchmaking?

Are Brand Ambassadors Useful in Watchmaking?

Postby koimaster » July 7th 2017, 9:13am

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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby Falstaff » July 8th 2017, 7:24am

Only in the sense that a stuffed pig makes an attractive lampshade.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby biglove » July 8th 2017, 10:01am

Only if they are 007.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby foghorn » July 8th 2017, 10:56am

Aside from Jason Taylor no,not one.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby NorthCountry » July 8th 2017, 11:21am

Jamal Anderson was a boon to Imperious. I suppose a baboon could have had the same result.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby Tzimisces » July 8th 2017, 11:39am

Watchmaking or watch marketing?
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby TemerityB » July 8th 2017, 5:07pm

The biggest influence to me is plain old word-of-mouth from other people in my circle that wear watches (not to mention info I pick up from this very site). Not only do I not care about brand ambassadors, but if you were to tell me you bought, say, a Tag Heuer because Leonardo DiCaprio had the same model, I'd walk out of the fucking room, stifling mocking laughter with every step.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby foghorn » July 8th 2017, 5:36pm

I recall when Tiger Woods was a Tag ambassador. After he finished the 18th hole and was in the scorers tent verifying his card his caddy (or somebody) unceremoniously threw a Tag across the table to him to put on. I remember hearing the thud as it landed and slid to him. This is how much these watches mean to these "ambassadors"
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby MKTheVintageBloke » July 8th 2017, 6:21pm

To the watch collectors' community, or at least the WIS part of it, the part that looks at the product (watch) itself, a brand ambassador doesn't mean much. For the average non-collector and non-WIS buyer, celebrity endorsement of a product means as much as in the case of any other product, be it cars, consumer electronics, or whatnot.

Then again, a wrong choice of brand ambassador, regardless of the nature or the type of product, can hurt the sales for both groups of customers, WIS and non-WIS alike.

If a watch, no matter how good, would be strongly connected (in popular culture) to some complete and utter wanker, I probably would be more reluctant to buy it. Then again, the possible dilemma associated with that doesn't concern me all that much, since as a vintage watch guy I'm in a comfortable position of being able not to give a flying fuck about brand ambassadors.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby 3Flushes » July 8th 2017, 7:21pm

My take is that if they didn't help move the merch, the companies wouldn't shell out the money.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby Mark1 » July 8th 2017, 8:24pm

Like the bloke said, I don't think brand ambassadors mean much to collectors. They probably have some influence on the majority of consumers, who know nothing of watches beyond what they see in the print and TV ads.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby conjurer » July 8th 2017, 10:54pm

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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby TemerityB » July 9th 2017, 6:31am

Mark1 wrote: They probably have some influence on the majority of consumers, who know nothing of watches beyond what they see in the print and TV ads.


And that's about as far as most Americans get their information about everything. Which is why ... well, you know.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby 3Flushes » July 9th 2017, 1:07pm

TemerityB wrote:
Mark1 wrote: They probably have some influence on the majority of consumers, who know nothing of watches beyond what they see in the print and TV ads.


And that's about as far as most Americans get their information about everything. Which is why ... well, you know.

Yup.

Advertising has a powerful influence on consumers who, generally speaking, do little investigating about anything we buy.

Companies don't spend billions on ads for the write off, that's for sure.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby eddiea » July 9th 2017, 1:31pm

foghorn wrote:I recall when Tiger Woods was a Tag ambassador. After he finished the 18th hole and was in the scorers tent verifying his card his caddy (or somebody) unceremoniously threw a Tag across the table to him to put on. I remember hearing the thud as it landed and slid to him. This is how much these watches mean to these "ambassadors"
Fuck rich guys who get watches for free and couldn't care less about them. In the ear with great vigor.

Tudor as well.....
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby JAS1125 » July 9th 2017, 1:58pm

conjurer wrote:http://bdwf.net/forum/showthread.php?t=77542&highlight=larry+storch


Larry Fucking Storch!
I'd forgotten about that
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby MKTheVintageBloke » July 9th 2017, 6:29pm

eddiea wrote:
foghorn wrote:I recall when Tiger Woods was a Tag ambassador. After he finished the 18th hole and was in the scorers tent verifying his card his caddy (or somebody) unceremoniously threw a Tag across the table to him to put on. I remember hearing the thud as it landed and slid to him. This is how much these watches mean to these "ambassadors"
Fuck rich guys who get watches for free and couldn't care less about them. In the ear with great vigor.

Tudor as well.....

If by Tudor you mean their latest cooperation with David Beckham, then Breitling goes on the list as well- for a while, Beckham was (I don't know if he still is, but given that he's with Tudor now, probably not any longer) one of Breitling's brand ambassadors. IIRC, he appeared in the ads for the Transocean Chronograph Unitime, and one or two Breitling for Bentley models.
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby AJC » July 10th 2017, 4:41am

Falstaff wrote:Only in the sense that a stuffed pig makes an attractive lampshade.


*takes down pig lampshade with a shameful, embarrassed look*
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Re: Are Brand Ambassadors Useful in Watchmaking?

Postby AJC » July 10th 2017, 4:43am

Patek and Charlie Sheen.

Yeah, that was a thing.
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