Does it matter who designed your watch?

Does it matter who designed your watch?

Postby koimaster » June 27th 2017, 8:55am

who made it? It seems a ridiculous idea, when the most sought-after watches are still those made by individual watchmakers, whether working under their own names or for larger brands – the more complicated watches from the top maisons are almost always made by a single watchmaker.

However, two forces at play are changing the picture. The first is that, for most watches, more of the actual watchmaking than ever before is done by machine, a direction of travel that improving technology and a tougher business environment is propelling more surely than ever. The result is that the difference between one watch and another is owed more to the engineering design than the skill of the watchmakers doing the assembly – it’s who designed the system that made the watch rather than who made it.


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