How much extra should the “Swiss-made” label really cost?

How much extra should the “Swiss-made” label really cost?

Postby Racer-X » June 14th 2017, 7:36pm

by Lynette Koh "At this year’s Salon International de la Haute Horlogerie (SIHH) watch fair in Geneva, several interesting new spins on watch-case materials were introduced: Richard Mille’s ultra-light carbon-based graphene; Audemars Piguet’s hammered Frosted Gold… and H. Moser’s cheese.

Yes, that’s right. One of the key highlights for the independent luxury watchmaker was the Swiss Mad, a watch made from a composite containing Swiss cheese. And not just any cheese, but Vacherin Mont d’Or, which comes from the same village as H. Moser CEO Edouard Meylan. It also has a cowhide strap. The watch’s raison d’etre: To make a satirical statement against the criteria that companies have to meet in order to label their watches as “Swiss Made”."

Article at The Peak
Last edited by Racer-X on August 9th 2017, 5:11pm, edited 1 time in total.
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Re: How much extra should the “Swiss-made” label really cost

Postby TemerityB » June 14th 2017, 7:49pm

H Moser has balls the size of garbage cans. That brand is absolutely gonna be the next big thing - that is, if they're not already. Incredible quality merged with a modern attitude? About time.
"Nobody talks more of free enterprise and competition and of the best man winning than the man who inherited his father's store or farm." - C. Wright Mills, 1951
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Re: How much extra should the “Swiss-made” label really cost

Postby tiktok » June 14th 2017, 8:20pm

Cellini on Madison carries them, the dials are freaking insanely brilliant. The only problem is they only make precious metals$$$$$.
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