On Brand Ambassadors

On Brand Ambassadors

Postby Racer-X » June 4th 2017, 9:09am

by James "It seems a virtually inexhaustible topic. Interesting to relate in the wake of Tudor's cash dump to Mr. Beckham and the All Blacks, Rolex used to take a different approach to this whole "Friend of the Brand" thing -
But you don't live in the past ; )

A good friend forwarded me this -

Study shows non-celebrity influencers are 10 times more likely to drive in-store purchases

Now in fairness to the millennial employees currently holding the various watch marketing departments hostage, they got it half right. They reached out to influencers - you know, people sort of like me, only popular ; )

But then, being millennials and being, well, not adept at thinking too deeply, they decided that if they paid ONE blogger to write about and promote their watch, then it would make PERFECT sense to forward that (paid) influencer's post, Instagram image, etc. to OTHER bloggers! I mean, yeah, we paid this guy for the content, and therefore you should go ahead and run it through your outlet as well! I mean, c'mon, we're friends, right? And that is where it became clear that maybe it was a bit too early to have the kids sitting at the grown-ups table."

Article at Tempus Fugit

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Re: On Brand Ambassadors

Postby biglove » June 4th 2017, 9:45am

Have always thought "brand ambassadors" is a waste of advertising dollars; but, what do I know?
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Re: On Brand Ambassadors

Postby foghorn » June 4th 2017, 10:00am

How else are the poor schmucks gonna afford those nice watches they get for free?
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Re: On Brand Ambassadors

Postby conjurer » June 4th 2017, 10:08am

biglove wrote:Have always thought "brand ambassadors" is a waste of advertising dollars; but, what do I know?


Well, the brands keep doing it, so it must work. Personally, I'd like to Patek hire Carrot Top to sell Calatravas.
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Re: On Brand Ambassadors

Postby TemerityB » June 4th 2017, 2:52pm

conjurer wrote:
biglove wrote:Have always thought "brand ambassadors" is a waste of advertising dollars; but, what do I know?


Well, the brands keep doing it, so it must work. Personally, I'd like to Patek hire Carrot Top to sell Calatravas.


Good one. And I'd like Michael Flynn, now that he's between gigs, to hawk Invicta. It's just too perfect.
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Re: On Brand Ambassadors

Postby foghorn » June 4th 2017, 3:34pm

TemerityB wrote:
Good one. And I'd like Michael Flynn, now that he's between gigs, to hawk Invicta. It's just too perfect.




Too late. Craig Hester already has him signed.
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Re: On Brand Ambassadors

Postby TemerityB » June 4th 2017, 3:54pm

foghorn wrote:
TemerityB wrote:
Good one. And I'd like Michael Flynn, now that he's between gigs, to hawk Invicta. It's just too perfect.




Too late. Craig Hester already has him signed.


:lol:
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Re: On Brand Ambassadors

Postby artman » June 4th 2017, 4:01pm

Millennials are such a fickle bunch to reach. I bet if these "influencers" did something to go viral with the product that they represent, they would have a much higher success rate.
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Re: On Brand Ambassadors

Postby 3Flushes » June 4th 2017, 4:14pm

foghorn wrote:
TemerityB wrote:
Good one. And I'd like Michael Flynn, now that he's between gigs, to hawk Invicta. It's just too perfect.




Too late. Craig Hester already has him signed.

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